Starting Your Career in Social Media with a Temp Firm

You have to start somewhere in your career, and it’s often a really good idea to begin your career in social media (or something approximating it) using the services of a temp firm.

Temp firms work like this:  they have jobs that last from a few hours to several months and serve as the broker between you and the company that needs you.  I know a fair amount about this because I worked in the field for almost ten years.

The advantage for both employer and employee is that you get to try each other out:  will the employer think that you have the ability and skills to be an effective member of their team, contributing to their social media efforts?  And from your perspective:  do you like the work, the culture and the people?  Temporary starting a career in social media as a temp workerassignments, although they do not offer the security of a permanent job (at least initially) often offer benefits like health insurance and are a great way to take a job for a test drive.  You can gain exposure to a variety of companies and employers, hone your skills, learn about different aspects of what you are trying to do and most importantly, gain valuable job experience.

Finally, using a temp agency can reduce the job search pressure that you may feel.  Usually, your only interview is with the temp agency itself.  They assess your background and skills and make the decision to place you in a job.  It’s one interview, and from a successful interview, you get put on a list of candidates for multiple jobs that come in.  It’s that easy.

In the book, I list some solid advice by  Michelle Rafter in a post in her The Second Act Blog:

Top 10 Tips for Finding Temp Work and Contract Gigs

  1. Understand how agencies work. Temp firms put people on their payrolls and then send them into short-term temporary assignments that could be either part-time or full-time. Temp agencies withhold taxes, Social Security and unemployment from a worker’s paycheck, like any other employer.
  2. “Temp” and “contract employee” could mean the same thing. Some agencies call low-paid, administrative or light-industrial jobs that require little or no training “temp” jobs and higher-paid, managerial or white-collar jobs “contract” jobs. Regardless of the term, the individuals are employees of the temp agency.
  3. Not all contractors are alike. Contractors who work through temp agencies shouldn’t be confused with independent contractors who set their own hours, use their own equipment and bill a company directly for their services.
  4. Not all temp firms are alike. The temporary staffing industry has grown tremendously in recent years. As a result, it’s possible to find agencies specializing in specific industries, locations or job seekers–including blue-collar workers, doctors, lawyers and upper-level managers.
  5. Don’t sign on with the first agency you visit. You wouldn’t go to work for just any company. The same holds for temp agencies. Visit several to find a good fit.
  6. Use the opportunity to polish your resume and interviewing skills. If you haven’t looked for a job in a while, use your staffing agency appointment to freshen up your resume and interviewing skills.
  7. Play the field. There’s nothing wrong with signing up with multiple agencies. The more firms you register with, the more likely you’ll get work.
  8. Some work is better than none. Take whatever temp work is offered, even if it’s not exactly what you want to do long term. A temp assignment is a good way to keep your work history current, and that gives you a psychological edge with future employers.
  9. Treat a temp job like a real job. Some people go into a temp placement thinking they don’t have to do their best because they’re short-timers. But that’s shortsighted, Renick says. Show up every day. Be on time. Stick it out until the end of an assignment.
  10. Hard work pays off. “If you’re a star, it [may] lead to a full-time position.”

Most social media jobs, however, are not those for which you can slide in a person for a few days and get the same level of productivity.  It’s hard to imagine taking over a blogger relations program and a Twitter feed simply because most social media positions are constructed around building and maintaining relationships.  You can’t drop in a person in a position for a few days and expect her to pick up where the absent employee left off.

So if you need that foot in the door, think about starting your career in social media working for a temp firm.

Career Advice: Where the Jobs Are in Start Up Companies

I’m not a huge fan of infographics, but sometimes the information (note the root of the word “infographic”) is too good to resist.

On Twitter, I follow Dr. William J. Ward, a.k.a DR4WARD, is the Social Media Professor at the S.I. Newhouse School of Public Communications at Syracuse University.  This week on his blog he posted an infographic in “Where Are The Majority of Startup Jobs? #infographic?”  The source of the data is StartUpHire.com and provides some interesting data.

In my book, I try to focus on how to start a career in social media in smaller and medium-sized organizations because that’s where the jobs are;  the overwhelming majority of job creation is NOT on the Fortune 500 list.  So if you aspire to a career in social media, at some point, you  could find yourself with the opportunity to work for a startup.

Here are some interesting findings, especially if you are thinking about working in a start up company:

Where the jobs are (top five states):

  1. California (36.3%)
  2. Massachusetts (7.43%)
  3. New York (7.13%)
  4. Texas (4.76%)
  5. Washington state (4.02%)

No surprises here when you think about cities like San Jose, Palto Alto, Boston, New York City, Redmond and Austin.

What the jobs are (top five job titles):

  1. Software engineer
  2. Senior software engineer
  3. Product manager
  4. Account manager
  5. Project manager

The infographic is below – and a shout out to Dr. Ward for bringing it to my attention – but if you are interested in a career in social media and a start up environment appeals to you, think about polishing your skills and hopping on an airplane to the states listed below.

Mark

Social Media Career Advice: Salary Negotiation

Yesterday in AGBeat, I wrote an article “Social Media: being a user doesn’t mean you are a good practitioner” that was about a) the dearth of qualified professionals in the social media job market, and b) how sometimes employers are confusing fluency in the tools for personal use with professional use: making full use of social media as a communications vehicle on behalf of an organization.

But let’s say that you have carried out the steps of becoming not only a user, but at least a personal practitioner and adviser for social media:  you have a professional Facebook page, a Google+ account, a Twitter stream that contains more than updates about your cat, as well as a blog that shows that you at least have an intellectual curiosity about social media – and you can take a stand on issues.

In short, you get it and should be paid for the fact that you get it.

One of the joys in my life has been teaching and counseling my students on how to apply their hard-earned degrees and make the first jump into a career in social media.  It’s hard to get through the first-level screening, the interview process and all of the ensuing waiting, but then BAM – you get an offer.

Sometimes, and especially on the junior level – or at “boutique” agencies – they will lowball junior staff on salary.  Employers think “well, it’s her first job, so she needs this more than we need her.”   That’s crap.  So if you are just starting in your social media career or advancing into a mid-level position, you deserve to be paid what you are worth.  Determining that worth is hard, so here are a few tips for salary negotiation.

  1. Don’t be afraid to walk away.  If you are offered what you believe to be is a low salary, counter-offer.  If you are stonewalled by your potential employer (“Sorry, but we can’t go any higher”), WALK AWAY.  Unless your potential boss offers you a performance review in a short amount of time (say, three months) with the ability to prove yourself  and get a salary increase, WALK AWAY (caveat:  unless you are desperate).  Most of the time (and it has happened to me, too), when I can’t get what I know that I am worth at the beginning and accept the job, my relationship with my employer starts off on a sour note.  If your social media skills (even if you have gained them through self-study and practice) are still valid.  An employer who does not or cannot recognize this will probably squeeze you dry from a financial and workload perspective.There are plenty of caveats for this.  Non-profits and very small employers pay less but you may really enjoy the cause or the work, but if it’s an agency and you get lowballed, you will probably end up unhappy.
  2. Beware of the “industry average.”  I shoot my mouth off way to often for my own personal and professional good. I once was a hiring manager for a national company.  My star candidate wanted just a little more money and I was fighting with human resources to get her a better starting salary.  The HR person said, somewhat defensively, “We have done research, and we pay the industry average.”  My smart-ass response:  ”If we pay the ‘industry average,’ we are going to get average employees who produce average work.”  This was not looked upon kindly, but it’s true.  Any employer who says “we pay the industry average” has a short-sighted view unless there are several concrete opportunities to increase your salary through performance bonuses.  Average salary = average work product.
  3. Beware of the bonus.  When you are negotiating salary (and this has happened to me at about every stop in the agency world), when I negotiate on salary, I am told “we pay bonuses!”   Hey, that’s great.  When I worked for APCO and Flieshman-Hillard (both were owned by conglomerates while I was there, Grey Global and Omnicom, respectively), what I did not take into account is that both are publicly-traded companies.  Get who gets paid first?  SHAREHOLDERS.  The conglomerates’ job is to keep Wall Street happy.  Then senior management, then mid-level management, then junior staff.  And here’s another little secret:  most offices that operate as part of a network of agency offices that are owned by a conglomerate view each office as a profit center.  So if you are in the digital part of the firm and are making money hand over fist – yet your compadres upstairs in another practice group are hemmoraging money, you may well be penalized come bonus time.  The other practice group’s underperformance affects the office’s profitability, and your year-end bonus can suffer.  This, while not fair, is how the game is played.One more note on the mysterious bonus:  if this comes up in the interview process, don’t get wild-eyed.  Cooly and calmly, ask your potential employer to provide you with the average bonus numbers for your position and others over the last three years.  Ask what impacts the bonuses.  Ask which are subjective measures and which are objectives measures.  You’ll get a much clearer picture.  It’s sort of sticking your neck out by being so inquisitive, but IT’S YOUR MONEY.
  4. You are worth what your next employer will pay you.  It sounds counter-intuitive and happens only when you get a little more experience, but if a company posts a job with a listed salary or you interview and the position pays $10,000 more than you are making, that’s what you are worth.  Period.  Full stop.  Your market worth is determined by THE MARKET.  I am not suggesting that you jump ship for the next big paycheck because there are many factors to consider, but more than once, I have gauged my value in the market. When it came time to negotiate salary, I would bring up the fact that Agency XYZ valued me at a certain salary amount.  Again, there is the caveat that your own employer knows you better than does a potential employer, but don’t lose sight of the fact when you are negotiating that what you are worth is what the market will bear.

I could go on and on, but good salary negotiation is based upon excellent professional preparation if you are junior, excellent performance when you get in with a company or agency, but also on careful research and an unbiased view of your value in the marketplace.  Plus, a lot of information and self confidence.

Mark

Image source: GlassDoor blog.

Coming in 2012
Theme: Esquire by Mark Story.