March 1st, 2012 → 2:58 pm @ Mark Story // 2 Comments
My friend, the uber-smart Shelly Kramer, owner of V3 Kansas City Integrated Marketing and Social Media Agency, recently wrote about the importance of mobile marketing strategies to companies. She opined:
If you haven’t given your mobile marketing strategy much thought, now’s the time. A new report from Forrester indicates that one billion people will own smartphones by 2016—surely reason enough to set your sights on mobile and integrate mobile marketing strategies into your overall marketing strategy.
The continued rise in smartphones and tablets isn’t surprising—after all, these handheld devices are becoming more and more prevalent as consumers continue to crave access and connectivity on the go. Yet the sheer number of phones is somewhat staggering, and underscores the fact that companies without a mobile marketing strategy are, well, just not paying attention.
When it comes to mobile marketing, companies should think beyond simply optimizing their websites for mobile viewing. You should be thinking about every part of the customer experience and what they need when they come to your site.
…A mobile strategy is no different than any other marketing plan; you need to think through what you want your mobile presence to accomplish, your goals and what sort of tools and infrastructure you need to implement in order to achieve those goals. Most importantly, you need to think about what your customers want. And then deliver it.
…As the mobile frontier continues to evolve, limitless opportunities present themselves to businesses that are invested in delivering a new level of service and engagement to consumers. And if mobile marketing isn’t already on your immediate radar screen, consider this a gentle nudge to start defining and creating your brand’s mobile strategy. On second thought, consider this a swift kick in the derrière and get going.
There’s a not for me to add – Shelly is a whole lot smarter than I am. Let your take-away, however, be that mobile marketing is exploding and, when you consider a career in social media, this should be one of you areas of interest, stufy and eventual expertise.
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