A Real-World Scenario of How You Can Build a Social Media Program
The purpose of this book is to offer practical advice on starting and advancing a career in social media. “Practical advice” for me, means giving real-life examples of what to expect and what you might do in a situation. So in this chapter, I am going to invent a fictitious client, and lay out some of the steps that, based upon my experience, I would undertake to create and manage their social media campaign. It’s real-world stuff, and I hope that it serves as a template for the some of the successful steps that you will undertake in your own career.